Likel - Sports Management Agency
Likel is a Nordic sports management agency. Our name, ‘Likel,’ comes from the Finnish dialect of Pori and means ‘close’. It reflects our dedication to being close to our athletes and partners. We represent athletes competing internationally, each with unique and inspiring stories.
Our mission is to help athletes grow, succeed, and thrive both athletically and personally.
Built for Athletes
We support athletes throughout their careers with personal management, proven operating models, and a strong professional network. By advancing the sports management industry, we ensure more athletes receive the professional support they need to pursue their dreams responsibly and sustainably.
Every athlete deserves a team that stands beside them in competition and in every moment that matters. That is why we’ve built a network where managers, experts, and partners collaborate with one focus: the athlete’s best interests, driven by openness, trust, and professionalism.
Our vision is to be the most trusted and inspiring sports management community in the Nordics, a network where growth, wellbeing, and success thrive together, and where everyone is proud to belong.
For brands, we create authentic partnerships that tell real stories of growth, courage, and community. These stories inspire, resonate, and create lasting impact in sport and for the brand.
What we do?
At Likel, we represent professional athletes with dedication and care. We help them build their personal brand, grow their visibility, secure valuable partnerships, and plan for life beyond their sport.
Our comprehensive services include representation, trusted advisory support, brand development, content and PR management, media relations, and commercial opportunities. We serve as their main point of contact, creating personalized strategies so they can focus on their sport, their family, and everything they love.
For young athletes, our Growth program provides long-term support on the journey toward professional sports. Each athlete has their own dedicated manager who ensures both the athlete and their family receive the support they need at every stage, with our entire community standing behind them.
For managers, Likel offers a trusted brand, shared systems, and operational tools to manage athletes professionally and grow sustainably. We’ve built a community where managers succeed together by sharing resources, best practices, know-how and networks.