For Brands

Likel connects Finland’s most inspiring athletes, from rising young talents to world-class champions, with brands that share their values. We help companies create meaningful partnerships and content that drive impact and emotion.

Our services include consulting to optimize sports sponsorships, identifying the right athlete partners for their goals, and strategic planning to maximize the value of their collaborations. We also design and deliver turnkey marketing concepts and content that are easy, professional, and effective.

In addition to partnerships and content creation, Likel Academy provides educational content, workshops, and learning experiences for athletes, their families, clubs, and organizations together with selected brand partners. Through Likel Academy, companies have the opportunity to support the growth and wellbeing of the next generation of athletes by enabling educational content and learning opportunities for athletes and the wider sports community.

We also offer expert talks and keynote speeches through both our athletes and industry professionals. Topics can include leadership, wellbeing, high performance, resilience, teamwork, responsible branding, athlete journeys, and the changing world of sports and business. These sessions bring authentic experiences and inspiring perspectives directly to companies, events, and communities.

Through these partnerships, we strengthen brand image and responsibility, creating value both within organizations and in the eyes of their audiences. Together, we build stories that move people and create lasting impact.

Likel is close to the athlete and close to the partner. Behind every dream are the people who make it possible.