Close to you

@likel_closetoyou

Our name, ‘Likel,’ comes from the Finnish dialect of Pori and means ‘close’. It reflects our dedication to being close to our athletes and partners. We specialize in representing Finnish team sport athletes on the international stage, and individual athletes with unique and inspiring stories from various sports.

We are committed to supporting athletes in pursuing their dreams without distractions. We provide unwavering support on and off the field, allowing athletes to focus on what matters most: their sport, family, and passions.

With over 20 years of experience in sports marketing, sponsoring, brand management, media, and event production, I am passionate about athlete representation. My career was built on creating meaningful partnerships and successful commercial concepts, combining sports, athletes, and brands together for versatile marketing communication. I come with a wide network of trusted partners and professional services ready to help you. I´m committed to help you unlock your potential and be there when you need it.

At Likel, we prioritize your values, brand, and interests. We help you grow your personal brand, visibility, and recognition as well as securing valuable partnerships. A strong personal brand will amplify your impact, elevate your club’s and league’s reputation, and leave a lasting legacy. We also help you plan for a career transition.

Our comprehensive services include representation and acting as your main point of contact, trusted advisory support, brand identity development, content and PR management, and finding commercial opportunities.

By working closely together, we craft personalized strategies so you can focus on your sport, family, and everything you love.

Likel provides access to Finland’s most captivating athletes, fostering close collaborations that create meaningful narratives.

Our services include consulting to optimize your sports sponsorships, finding the best athlete partners for your needs, and offering strategic planning to maximize your partnerships.

We unite athletes and brands to achieve greatness, offering ready-made marketing concepts and content to elevate your brand.

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