Sponsorship and Events Association and Likel Growth have launched a collaboration aimed at developing the expertise of those working in sports and creating high-quality educational content that can be widely utilised.
At the heart of the collaboration is Likel’s training program, Likel Academy, set to launch in 2026, designed for athletes, their families, and stakeholders in clubs and sports federations. SPOT will act as a key expert partner, particularly in sponsorship-related content, bringing strong practical expertise and insightful perspectives to the program.
In addition, the partnership enables the delivery of expert speaking opportunities across both networks. Likel’s experts and athletes can participate in SPOT’s events, while members of SPOT’s network can benefit from Likel’s expertise in their own initiatives and events.
The collaboration will also be visible in practice, as Likel joins SPOT as a member and SPOT becomes part of Likel’s partner network.
